Social Media Marketing (SMM) is a marketing strategy that leverages social media to promote your brands or business online. By optimising your social presence and using the right combination of marketing techniques across a range of platforms, you can increase brand exposure and benefit from higher conversion rates in a cost-effective manner.
SMM is unlike any other form of marketing, in the sense that it enables you to interact with your customers on a personal level. This connection means you can analyse the engagement habits and behaviours of your target demographic, therefore helping you better understand how to drive sales within that community.
Building a reputable brand image online can make or break your marketing efforts. Social media is the newest and most popular search engine, with millions of people relying on these networks to find products and services each day. When a brand is interactive online, studies have shown that consumers are much more likely to trust the credibility of your business. So, if executed correctly, you can build a successful and trustworthy page which not only increases your chances of existing customers returning but can encourage limitless interest from consumers new to your products or services.
Since we founded 21 years ago, Team In India (part of the DotSquares group) has emerged as a pioneering leader in affordable online technology.
From humble beginnings in 2002 we've grown to become a permanent workforce of 1,000+ experts with 3 dedicated development centres in India and 2 brick & mortar offices in the UK.. We have provided services to over 12,500 clients and have developed more than 20,000 solutions in total.
We are a global, trusted brand and our clients span the US, UK, Australia, France, New Zealand and many other parts of the World.
Organic content allows relationships to be built between the brand and consumers without the use of paid ads. These relationships are often more authentic as the customer has made the effort to show interest in the brand organically, without being asked to do anything.
When brands are interactive by sharing content, commenting, and posting images and videos on social media, it personifies a brand. People prefer to do business with other people, rather than companies. Anyone can post organically, it’s simply knowing what content will engage your audience.
Organic strategies alone are often not enough to drive sales or garner notable results, and it can take a while to see traction independently. However, it is an essential part of wider marketing efforts and performs best when implemented hand in hand with paid adverts.
When users see an advertisement on social media, the logical next step is usually to visit the brand’s social media profile to find out more. If you don’t have an organic strategy in place, this can ultimately be an immediate deterrent, therefore losing you a potential sale.
Paid advertising is known for being a great way to quickly grow your social presence and efficiently bring awareness to your brand and the products you are looking to promote.
In many cases, paid ads are the only way to actually get transparent ROI from Social Media Marketing. This is largely due to the ever-changing algorithms of each social platforms and the different times your audience is online. Paid avenues also provide advertisers with intuitive, realtime metrics which allow you to see where your adverts are performing best, and taking this information to update those that aren’t meeting the mark.
Social Media ads have a huge range of campaign options for each marketing objective. Whether you are looking to simply increase the “Likes” your page has, attract interest from a new demographic, gain more subscriptions for your app, drive conversions on a newly launched product and everything in between, there is a campaign for each requirement.
Even for those working on a small budget, the benefit of using Social Media ads is you can adjust your ad sets to be as cost-effective as needed.
We target to build your reputation as a reliable qualified source.
At Team In India, we encourage more engagement, sharing & reciprocation.
We help you become a notable authority in your field of expertise.
We harness originality & creativity, be a Thought Leader.
The target is to be social, find and engage sociable experts in your field
We help you associate with your social media platforms to maximize influence.
We aim to optimise your social channels to enhance your brand appearance and encourage valuable results.
Sharing engaging content is what it all takes to reach the benchmark and create engagement with audience.
Even though our service is a cut above the rest, we remain competitively priced. Our developer rates start from as little as £9/hr
Agencies who work with us enjoy making more profit per client and have a higher throughput of projects.
We are CMMI level 3 appraised and
members of the Agile Alliance, which is
your assurance that we have processes and safeguards in place to ensure the delivery of
a high quality finished product, each and every time.
Read more about our CMMI appraisal.
Our massive permanent workforce is
comprised of designers, developers and
PMs. You can hire as many or as few of them as you need - on a per project or retained
This flexibility means that you’re never paying for skills and time that you’re not using.
Every one of our 1,000+ designers, developers and project managers in the UK, India and Worldwide are directly employed by us, and they work in offices that are owned by us.
This enables us to ensure continuity of knowledge and in fact, many of our team members have been working with the same clients for years - maintaining consistently high quality, reliability and efficiency at all times.
Your contract of engagement is with our UK company (DotSquares Ltd), so our liability to you is governed and protected by UK law.
This is a very important detail that sets us apart from many offshoring companies. Furthermore, all Intellectual Property Rights & source code are yours, forever.
We’ve been servicing UK businesses like yours with offshore teams for 21 years. In fact, we were one of the first companies to set up this offshore business model, back in 2002. Since then we’ve completed over 20,000 projects (at last count, and we are still growing!) Our scalability provides you with the best talent backed up by guarantees and consumer protection, whilst our attention to detail, perfectionism and personal service still makes every customer feel very special indeed.
I have worked with Dotsquares for a year now on an instant digital, escrow payment solution. Their team is exceptional and efficient in every manner. It's great to have technology partners who deliver ahead of timelines. I am pleased with their work and performance.Tom SquireShieldpay
Came in contact with Dotsquares about a year ago and they've helped in expanding our ideas and opportunities. With a great line of communication and reliable custom web designs they're definitely the best among all the web developers I've ever known. Any design changes and tweaks are always on point.Clyde CayetanoBatmail
We're CMMI DEV/3 appraised, which means that our processes follow detailed, consistent steps to ensure that our projects are delivered accurately and on-time.
We take the time to properly and carefully assess your requirements, and we are there to answer your queries and concerns from the outset.
Through this initial consultation we are able to develop a scope of work for your project.
We then supply a proposal including a costs estimate and project timeline plan, for you to review. There's no pressure and we are always on-hand to answer any further questions that you might have.
When you are 100% happy with everything and confirm, the project begins.
Designs are hand crafted by our creative team - influenced by your guidance, ideas and inspiration together with industry best practice. At each stage we invite you to review the work and provide feedback.
Designs focus on both ease of use and attractive UI for an exceptional user experience.
Development begins when the designs are signed-off. Our amazing hard-working developers carefully yet swiftly code your project to pixel perfection.
We adhere to Agile Alliance standards, and at every stage you have project access to enable you to provide running feedback.
We perform thorough UAT testing and ensure standards compliance so that we confidently deliver a high quality product, time after time.
When your project is ready to launch we set up your live services and re-test everything, to ensure that your launch is perfect in every way.
In the unlikely event of any issues we are on hand 24/7 to respond swiftly.