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The corner-stone of marketing innovation

Social Media Marketing (SMM) is a marketing strategy that leverages social media to promote your brands or business online. By optimising your social presence and using the right combination of marketing techniques across a range of platforms, you can increase brand exposure and benefit from higher conversion rates in a cost-effective manner.

SMM is unlike any other form of marketing, in the sense that it enables you to interact with your customers on a personal level. This connection means you can analyse the engagement habits and behaviours of your target demographic, therefore helping you better understand how to drive sales within that community.

Building a reputable brand image online can make or break your marketing efforts. Social media is the newest and most popular search engine, with millions of people relying on these networks to find products and services each day. When a brand is interactive online, studies have shown that consumers are much more likely to trust the credibility of your business. So, if executed correctly, you can build a successful and trustworthy page which not only increases your chances of existing customers returning but can encourage limitless interest from consumers new to your products or services.



Since we founded 18 years ago, Team In India (part of the DotSquares group) has emerged as a pioneering leader in affordable online technology.


From humble beginnings in 2002 we've grown to become a permanent workforce of 721+ experts with 3 dedicated development centres in India and 2 brick & mortar offices in the UK.. We have provided services to over 10,954 clients and have developed more than 18,421 solutions in total.


We are a global, trusted brand and our clients span the US, UK, Australia, France, New Zealand and many other parts of the World.

The Secret to Successful Social Media Management

  • Planning
  • Executing
  • Analysing
  • Modifying
  • Progressing

When putting together a social media strategy,
there are 2 main factors to consider; Organic and Paid.

ORGANIC

Organic content allows relationships to be built between the brand and consumers without the use of paid ads. These relationships are often more authentic as the customer has made the effort to show interest in the brand organically, without being asked to do anything.

When brands are interactive by sharing content, commenting, and posting images and videos on social media, it personifies a brand. People prefer to do business with other people, rather than companies. Anyone can post organically, it’s simply knowing what content will engage your audience.

Organic strategies alone are often not enough to drive sales or garner notable results, and it can take a while to see traction independently. However, it is an essential part of wider marketing efforts and performs best when implemented hand in hand with paid adverts.

When users see an advertisement on social media, the logical next step is usually to visit the brand’s social media profile to find out more. If you don’t have an organic strategy in place, this can ultimately be an immediate deterrent, therefore losing you a potential sale.

PAID

Paid advertising is known for being a great way to quickly grow your social presence and efficiently bring awareness to your brand and the products you are looking to promote.

In many cases, paid ads are the only way to actually get transparent ROI from Social Media Marketing. This is largely due to the ever-changing algorithms of each social platforms and the different times your audience is online. Paid avenues also provide advertisers with intuitive, realtime metrics which allow you to see where your adverts are performing best, and taking this information to update those that aren’t meeting the mark.

Social Media ads have a huge range of campaign options for each marketing objective. Whether you are looking to simply increase the “Likes” your page has, attract interest from a new demographic, gain more subscriptions for your app, drive conversions on a newly launched product and everything in between, there is a campaign for each requirement.

Even for those working on a small budget, the benefit of using Social Media ads is you can adjust your ad sets to be as cost-effective as needed.

Ways We Target Improvements


Reputation

We target to build your reputation as a reliable qualified source.

Engagement

At Team In India, we encourage more engagement, sharing & reciprocation.

Authority

We help you become a notable authority in your field of expertise.

Leadership

We harness originality & creativity, be a Thought Leader.

Social

The target is to be social, find and engage sociable experts in your field

Media

We help you associate with your social media platforms to maximize influence.

Optimization

We aim to optimise your social channels to enhance your brand appearance and encourage valuable results.

Content

Sharing engaging content is what it all takes to reach the benchmark and create engagement with audience.



Social Media Marketing – The Goals And Objectives

Addressing business challenges with perfection – designing amazing campaigns.

Increase awareness about the company

Increase awareness about the services

Increase direct & referral site traffic

Promote newly launched projects/ services

Increase website visibility on web world

Establish company’s management as industry’s experts

Improve conversations on website

Establish company’s reputation as a source of useful information by republishing content & articles

Get set up and start networking…



Our Social Media Marketing Expertise Also Include


Here are six key reasons why
UK agencies choose to partner with us

#1

Competitive rates

Even though our service is a cut above the rest, we remain competitively priced. Our developer rates start from as little as £9/hr

Agencies who work with us enjoy making more profit per client and have a higher throughput of projects.

#2

Quality

We are CMMI level 3 appraised and members of the Agile Alliance, which is your assurance that we have processes and safeguards in place to ensure the delivery of a high quality finished product, each and every time.

Read more about our CMMI appraisal.

#3

Flexibility

Our massive permanent workforce is comprised of designers, developers and PMs. You can hire as many or as few of them as you need - on a per project or retained basis.

This flexibility means that you’re never paying for skills and time that you’re not using.

#4

In-house expertise

Every one of our 721+ designers, developers and project managers in the UK, India and Worldwide are directly employed by us, and they work in offices that are owned by us.

This enables us to ensure continuity of knowledge and in fact, many of our team members have been working with the same clients for years - maintaining consistently high quality, reliability and efficiency at all times.

#5

Security &
confidentiality

Your contract of engagement is with our UK company (DotSquares Ltd), so our liability to you is governed and protected by UK law.

This is a very important detail that sets us apart from many offshoring companies. Furthermore, all Intellectual Property Rights & source code are yours, forever.

#6

The original, and best

We’ve been servicing UK businesses like yours with offshore teams for 18 years. In fact, we were one of the first companies to set up this offshore business model, back in 2002. Since then we’ve completed over 18,421 projects (at last count, and we are still growing!) Our scalability provides you with the best talent backed up by guarantees and consumer protection, whilst our attention to detail, perfectionism and personal service still makes every customer feel very special indeed.

These are some of our amazing clients,
and this is what they have to say...

  • us-committee-logo
  • individual-logo
  • sta-travel-logo
  • fujitsu-logo
  • time-warner-logo
  • daily-news-logo
  • virgin-logo
  • dunkin-donuts-logo
  • airbnb-logo
  • honda-logo
  • ericsson-logo
  • shieldpay-logo
  • kenwood-logo
  • nhs-logo
  • tui-travel-logo
  • bookit-logo
  • justeat-logo
  • thomson-reuters-logo
  • comodo-logo
  • gymflex-logo
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Let's start talking
about your SMO Requirements

Call 0208 0901819 or

Send us an enquiry

We're CMMI DEV/3 appraised, which means that our processes follow detailed, consistent steps to ensure that our projects are delivered accurately and on-time.

sales sales
Conceptualisation

We take the time to properly and carefully assess your requirements, and we are there to answer your queries and concerns from the outset.

Through this initial consultation we are able to develop a scope of work for your project.

Proposal

We then supply a proposal including a costs estimate and project timeline plan, for you to review. There's no pressure and we are always on-hand to answer any further questions that you might have.

When you are 100% happy with everything and confirm, the project begins.

Project project
Visualisation

Designs are hand crafted by our creative team - influenced by your guidance, ideas and inspiration together with industry best practice. At each stage we invite you to review the work and provide feedback.

Better user experience

Designs focus on both ease of use and attractive UI for an exceptional user experience.

Development

Development begins when the designs are signed-off. Our amazing hard-working developers carefully yet swiftly code your project to pixel perfection.

Agile management

We adhere to Agile Alliance standards, and at every stage you have project access to enable you to provide running feedback.

Delivery delivery
Quality Assurance

We perform thorough UAT testing and ensure standards compliance so that we confidently deliver a high quality product, time after time.

Launch

When your project is ready to launch we set up your live services and re-test everything, to ensure that your launch is perfect in every way.

In the unlikely event of any issues we are on hand 24/7 to respond swiftly.

Enquiry Now