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Scale-up Your Business with Pay Per Click Marketing

PPC is considered one of the most effective marketing methods when looking for a fast-track route to enhancing both website visits and lead quality, as well as driving improvements to conversion rates due to the increased commercial exposure. On top of all of this, being charged only when a user engages with your advertisement allows you to regulate your budget, track potential lead progress and monitor consumer demographics.


Our Team

Team In India has a professional team of PPC experts, trained, guided and experienced to fetch best results for your business. We know exactly what it takes to make a business successful and our services are directly proportionate to our understanding and knowledge. We’re competent of delivering tailor made solutions to perfectly suit your business needs and requirements. We’ve got the right skills in hand and we make use of them in the best way possible.



Since we founded 18 years ago, Team In India (part of the DotSquares group) has emerged as a pioneering leader in affordable online technology.


From humble beginnings in 2002 we've grown to become a permanent workforce of 721+ experts with 3 dedicated development centres in India and 2 brick & mortar offices in the UK.. We have provided services to over 10,954 clients and have developed more than 18,421 solutions in total.


We are a global, trusted brand and our clients span the US, UK, Australia, France, New Zealand and many other parts of the World.

How PPC Can Maximise Your Brand Potential

Attract More Customers

With well-designed PPC ads, you can attract an influx of quality leads that are actively looking for your products/services. Whether you’re looking to attain local or international clients, highly-targeted, intuitive campaigns can help you reach a vast audience and achieve enhanced brand exposure.

Target Advertising

Using a multi-layered approach to these campaigns allows you to test different techniques and optimise the way you promote your brand. This ranges from relevant keywords, competitor analysis, remarketing based on your audience’s past behaviours and focusing on specific demographics on your chosen platform.

Supporting Other Marketing Avenues

Content marketing is the cornerstone of all marketing strategies in the digital age, and it takes time and resources to create a content plan which stands out amidst the noise of your competitors.

Increased Brand Exposure

Recent reports show that around 64% of consumers click on Google Ads during an online shopping experience. These links that are clicked on are all PPC ad campaigns, and needless to say are strategically designed to improve your chances of gaining leads, traffic and conversions, as soon as your ad goes live.

Immediate Results

What makes PPC an attractive approach over other marketing strategies? It’s simple, one of the main reasons that 34% of marketers in the industry believe paid search is the best and most effective options, is due to the fact it delivers tangible results in a short period of time. As soon as your ad is published, it will begin delivering to your selected platforms and appearing in the search results of your target audience.

In-depth & Intuitive Metrics

Pay per click allows you to monitor your progress in real-time, providing you with updated reports daily. Measuring your results every day means you can be flexible with the content you are putting out there, and adapt your campaigns to optimise your ROI.

Ways We Target Improvements


CRO-Conversion
Rate Optimization

Google Paid Search

Bing Paid Search

Google Remarketing

Google Display
Advertising

Google Shopping

Google Dynamic
Product Remarketing

Google Video
Advertising

Google Search
Remarketing

Amazon/Ebay 3rd
Party Seller Central

Gmail Ads

Analytics And
Attribution Support



Managing Your Campaigns

Once we have set up your campaigns, they will require regular management and updates to ensure
they continue performing effectively. We will continuously analyse the performance of your account
and make adjustments where and when required to optimise your campaigns.

Add PPC Keywords

Expand the reach of your PPC campaigns by adding keywords that are relevant to your business. This is primarily important to increase the search credibility of your business. Make sure that you have clearly defined goals (branding, conversions, leads etc) for your PPC campaigns.

Add Negative Keywords

Add non-converting terms as negative keywords to improve campaign relevancy and reduce wasted spend. Try adding negative keywords on daily basis, like when you log into your MCC - this will help you a lot in controlling ad spend, especially if you have a low budget.

Split Ad Groups

Improve click-through rate (CTR) and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted ad text and landing pages.

Review Costly PPC Keywords

Review expensive, under-performing keywords and shut them off if necessary. Remember that maximum CPA is the maximum amount you are willing to pay for each conversion without getting into loss.

Refine Landing Pages

Modify the content and calls-to-action (CTAs) of your landing pages to align with individual search queries in order to boost conversion rates. Don’t send all your traffic to the same page.

Optimize Your Campaign Settings

Campaign settings can consume a lot of your budget if you have not set them up to align with your business goals. Make sure that your campaign is targeting only the locations, languages, network & devices that are relevant for your target market.

Why should you opt for PPC?

Addressing business challenges with perfection – designing amazing campaigns.

Increases the likelihood of your product or service being chosen over one of your competitors. Drives revenue.

You can reach your target consumer at the right time with the right ad.

No dependencies on SEO or Google algorithmic changes.

Unlike organic marketing efforts, with PPC you will be able to see tangible results very quickly.

You only pay when a user shows interest by clicking on your ad.

Strategy & Message


  • Identify your market, customers and competitors.
  • Determine the message and calls-to-action you’re trying to convey. Consider how you will convince customers to choose you over your competitors.
  • Determine your campaign goals and KPIs. More importantly, ensure they align!

Campaign
Development

  • Conduct basic keyword research
  • Confirm all display URLs and destination URLs
  • Generate list of negative keywords to deter the wrong type of visitors.
  • Determine and set your daily monthly budget.

Landing Page
Development

  • Create a landing page customized to your campaign message, goal and KPIs.
  • Ensure consistent messaging between keywords and your landing page to generate a higher Quality Score.
  • Ensure your landing page is responsive if you plan on targeting mobile users

Measurement &
Tracking

  • Conversion tracking MUST be implemented.
  • Identify extra URL parameters you might need to add for tracking purposes.
  • If you’re incorporating remarketing, be sure to implement the remarketing code in AdWords.


Benefits of advertising with PPC

  • Your ad is displayed to people who are already searching for the kinds of products and services you offer. So those people are more likely to take action.
  • Your ad is displayed to people who are already searching for the kinds of products and services you offer. So those people are more likely to take action.
  • The Google Display Network , (GDN) alone reaches 80% of Internet users in the US.
  • Option for Onsite development
  • With cost-per-click (CPC) bidding, you’re charged only when someone clicks your ad, not when your ad appears. There are a variety of bidding options you can choose from. You decide how much or little you want to spend monthly, and you’ll never be charged more than that amount.
  • Run Multiple Campaigns for Your Marketing Needs
  • Use AdWords tools to edit and improve your ad, and increase the number of potential customers who contact your business.
  • Reach Your Local Customer
  • Highly Targeted Searches
  • Follow Your Customer with Retargeting
  • View a report of how your ad is doing -- see how many new customers connect to your business from your ad, where they’re coming from, and more.
  • Reach your customers when they want your services.
  • Traffic to your Website

Here are six key reasons why
UK agencies choose to partner with us

#1

Competitive rates

Even though our service is a cut above the rest, we remain competitively priced. Our developer rates start from as little as £9/hr

Agencies who work with us enjoy making more profit per client and have a higher throughput of projects.

#2

Quality

We are CMMI level 3 appraised and members of the Agile Alliance, which is your assurance that we have processes and safeguards in place to ensure the delivery of a high quality finished product, each and every time.

Read more about our CMMI appraisal.

#3

Flexibility

Our massive permanent workforce is comprised of designers, developers and PMs. You can hire as many or as few of them as you need - on a per project or retained basis.

This flexibility means that you’re never paying for skills and time that you’re not using.

#4

In-house expertise

Every one of our 721+ designers, developers and project managers in the UK, India and Worldwide are directly employed by us, and they work in offices that are owned by us.

This enables us to ensure continuity of knowledge and in fact, many of our team members have been working with the same clients for years - maintaining consistently high quality, reliability and efficiency at all times.

#5

Security &
confidentiality

Your contract of engagement is with our UK company (DotSquares Ltd), so our liability to you is governed and protected by UK law.

This is a very important detail that sets us apart from many offshoring companies. Furthermore, all Intellectual Property Rights & source code are yours, forever.

#6

The original, and best

We’ve been servicing UK businesses like yours with offshore teams for 18 years. In fact, we were one of the first companies to set up this offshore business model, back in 2002. Since then we’ve completed over 18,421 projects (at last count, and we are still growing!) Our scalability provides you with the best talent backed up by guarantees and consumer protection, whilst our attention to detail, perfectionism and personal service still makes every customer feel very special indeed.

Scroll down to see examples of our work

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These are some of our amazing clients,
and this is what they have to say...

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  • gymflex-logo
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Let's start talking
about your PPC Requirements

Call 0208 0901819 or

Send us an enquiry

We're CMMI DEV/3 appraised, which means that our processes follow detailed, consistent steps to ensure that our projects are delivered accurately and on-time.

sales sales
Conceptualisation

We take the time to properly and carefully assess your requirements, and we are there to answer your queries and concerns from the outset.

Through this initial consultation we are able to develop a scope of work for your project.

Proposal

We then supply a proposal including a costs estimate and project timeline plan, for you to review. There's no pressure and we are always on-hand to answer any further questions that you might have.

When you are 100% happy with everything and confirm, the project begins.

Project project
Visualisation

Designs are hand crafted by our creative team - influenced by your guidance, ideas and inspiration together with industry best practice. At each stage we invite you to review the work and provide feedback.

Better user experience

Designs focus on both ease of use and attractive UI for an exceptional user experience.

Development

Development begins when the designs are signed-off. Our amazing hard-working developers carefully yet swiftly code your project to pixel perfection.

Agile management

We adhere to Agile Alliance standards, and at every stage you have project access to enable you to provide running feedback.

Delivery delivery
Quality Assurance

We perform thorough UAT testing and ensure standards compliance so that we confidently deliver a high quality product, time after time.

Launch

When your project is ready to launch we set up your live services and re-test everything, to ensure that your launch is perfect in every way.

In the unlikely event of any issues we are on hand 24/7 to respond swiftly.

Enquiry Now