HubSpot is one of the most popular CRM solutions for businesses worldwide. If you are using HubSpot for your business needs, you are familiar with the concept of funnels. There are many funnels that can boost the overall experience of the user on the platform.
In any business, the funnels are used to maintain and monitor customer relationships. It can help in improving the management of the lead lifecycle. Funnels can efficiently handle every lead but when the business wants to retain customers and repeat orders, there can be some issues as funnels can not help with that.
If you can retain your customers, you can generate a large amount of revenue easily. Moreover, it is a costly process to find new customers every now and then.
HubSpot Flywheel is a new approach to managing the marketing and sales of a business. It can affect the customer relationship and help in the overall growth of the organisation. It is possibly the best solution to maintain a superb customer relationship at all times.
It is a cynical model that maintains the momentum to generate and filter qualified and unqualified streams of leads. It helps in increasing productivity and saves time for lead management.
Businesses can prioritise the leads and manage business relationships effectively with the help of Flywheel. It can accelerate business by aligning business data with customer relationships. You can optimise customer journeys that can boost the momentum of the sales journey.
When the flywheel is utilised in any business process, it uses the data from the satisfied customer base. The data is used to drive referrals and help in repeat sales while the wheel keeps spinning.
HubSpot Flywheel works by building user momentum where the prospect or lead enters the flywheel. It works on the formula of kinetic energy where the force is applied to make the lead move forward toward conversion in the cycle. The process is automatic and the motion is in a forward direction which can improve the overall customer experience. With this, you can change the prospect into the promotors of your company.
The Flywheel from HubSpot
The wheel spinning in a flywheel depends on factors like how quickly the flywheel is spun, the friction, and the size of the flywheel. If you are using new strategies in your business, you can increase the speed of the flywheel. Moreover, if you can identify the vulnerabilities in the sales journey, you can eliminate the friction. By doing these both things, you can boost the size of the flywheel and unlock the true potential of your business.
There are many differences between funnels and flywheels. If we talk about the funnel, it is majorly targeted towards the lead and its complete lifecycle. There are many funnels in HubSpot for businesses like sales funnel and marketing funnel.
In HubSpot, the funnel is the old way of managing customers and leads. It is a process which starts with a potential customer and manages it till the completion of the order. Basically, it is a process to manage things where a lead is converted to a customer.
On the other hand, flywheel is used to convert users and retain them for the long term. It is more customer-oriented than lead-oriented strategy in HubSpot.
In Flywheel, the customer is everything and it is used to engage the customer to build a permanent long-term relationship. Basically, it is a process that creates a loop to retain customers.
|
Feature |
HubSpot Flywheel |
HubSpot Funnel |
|---|---|---|
|
Approach |
It follows a customer-centric approach. |
It is focused on the company. |
|
Feedback loop |
It has a positive feedback loop. |
It has a negative feedback loop. |
|
Customer management |
There is continuous management of relationships. |
It follows transactional management for relationships. |
|
Objective |
It works with the goal to attract new leads and retain existing customers. |
It has a goal where the lead passes to the funnel to convert it to a customer. |
HubSpot is the best option to consider if you want to streamline your business activities. Its immense capabilities are increased with the flywheel. With this model, you can ease the process of complete process and customer management.
There are three flywheel features that are used for business, those are attracting, engaging, and delighting. These factors are helpful in managing quality user experience on your business platform.
This phase uses high-quality content to attract every lead and potential customer by feeding them quality content. The goal is to give them quality content to make them interested in the product or the service.
The attract phase in the Flywheel includes processes like content marketing, search engine optimisation (SEO), and social media marketing (SMM). Moreover, it can be done with targeted ads and conversion rate optimisation techniques.
It is the phase of customer management where the potential customers are engaged with the business. It is the first step to closing the deals or building long-lasting relationships.
For this, you can send personalised emails, manage multi-channel communication, and use the knowledge base with automated marketing. With this, you can do processes like lead scoring and database segmentation to engage the visitors.
It is the last phase of managing the traffic coming on your platform. With the help of HubSpot flywheel, you can offer quality help to customers and fulfil the purpose of users coming to your platform. This step can make your customers your promoters for free using feedback and recommendations.
For this process to succeed, you can use a ticketing system, customer feedback, and automated onboarding. Moreover, you can run loyalty programs and enable multichannel communication with chat, call, or email.
Customers come after detailed research and it is the beginning of the transformation of strategies for businesses. HubSpot flywheel is one of the best things you can utilise to run your business at maximum efficiency. To survive in the competitive era, it is needed to make decisions for the long term. This is the best way if you are looking to reach more users quickly, convert them, and keep them for the long run with streamlined management.
If you want to build long-term strategies and make informed decisions about the future of your business, choosing HubSpot Flywheel can be the best option. Our HubSpot developers can help you implement modern approaches in your business so you can realise the true potential of your business.
