Progressive Web Apps (PWA): Benefits and Implementation Strategies


The user experience is continuously increasing and being upgraded with advancements in the technical landscape. With many modern trends, it is more evident that businesses want to grow in the digital landscape. The use of progressive web apps is on the rise and it is becoming a trend to follow for every business.

What Are Progressive Web Apps?

If there is any need for a faster, more reliable, and more responsive eCommerce development, PWA is the ideal solution. A progressive web app or PWA is a website that works and offers an experience of mobile apps. There is no need for users to go to app stores and they can use the website with the help of a browser.

Progressive Web Apps (PWAs) make it possible for the website to have app-like functionalities. These apps allow users to have the functionality that was previously limited in native apps. It can be used to send push notifications. Moreover, it gives options to be installed on the home screen.

It reduces the complex process of cross-platform development and offers a secure platform for users without the need for installation. The main motive of these apps is to deliver a great user experience. The term Progressive Web Apps (PWA) was given by Google in 2015 and since then it rose to mainstream development.

These apps are built using a frontend language stack combining HTML, JavaScript, and CSS. With rich functionality, it uses a “develop once, use everywhere” approach.  It can be used everywhere including desktop, mobile, and web browsers using a single codebase. This approach makes the platform come to the market as quickly as possible.

Progressive web apps are more accessible to users than mobile apps or traditional websites. It can reach more users as it doesn’t need any installation. Users are more concerned about data security and permissions than ever before and PWAs can help in this regard as it needs no information about background activity.

PWA vs Native Apps VS Website

Having a best-performing and secure digital platform is the ideal option for any business that wants to establish its presence online. It can be done with the help of a PWA, a website, or an app. With functionality and user experience, it has some differences. Here are some of them:






It is accessible with the help of a particular URL.

It is installed from the app store or play store.

It can be installed from a website or can be downloaded from app stores.

Development cost

It is the cheapest to develop these platforms.

Apps are costly to develop.

It is comparatively cheaper to develop.

User data storage

There is no need to store data on the internal storage of user devices.

It can be used to store data on user devices.

It can be used to store data on user devices.

Offline support

Websites can not work without an internet connection.

Some apps can work without any active internet connectivity.

PWAs can work without any internet connection.

Cost to customer 

No extra cost for using the websites.

Cost can be added with downloading and installing.

There is no extra cost for using PWAs.

Device access

It offers limited access to using the features of the device.

It offers full access to the device features.

It offers limited access to using the features of the device.

Push notification

It is not possible to send push notifications without using any third-party tools.

It can send push notifications to the user's device.

It can send push notifications to the user's device.


Just needs a browser to run on any device.

Apps run on a particular platform. 

Just need a browser to run on any device.


Owners can make changes on the servers.

Need to be manually updated from app stores.

Can automatically update on the servers and can be manually updated from app stores.


It has a slow loading speed.

Applications have a faster loading speed.

PWAs are slower than apps but faster than websites.


It has only one codebase.

It requires separate codebases for every platform or store.

A single codebase is enough for all platforms including web, mobile, and desktop.

Benefits Of Progressive Web Apps

Many benefits come with PWAs and their advanced functionality. Here are some of them:

  • Full responsiveness and browser compatibility

    These apps can work with every browser on every device. With the basic functionality and content, it can deliver the best results to users with instant loading. There is no issue of screen size or any other specification that can be essential in the case of traditional websites or native apps.

  • No connectivity constraints

    PWAs can work without any active internet connection. It can deliver pre-loaded data and work effectively in low-quality internet areas and even offline. This technology consumes fewer data and is easier to maintain than many high-functional features making it user-friendly and time-saving. Connectivity independence allows businesses to offer user experience in remote areas as well.

  • App like interface

    When it comes to the interface, the best trick is to give an optimal performance to all the users. With a quality interface, it is very evident that PWAs are helping user engagement. These platforms deliver interfaces just like an app to make navigation across the platform easy. Functional web apps can help in increasing revenue for any business with easy-to-use surfing across the platform.

  • Auto updates

    PWAs can update automatically without any manual process. It can ensure security with regular updates as there is no need to go to app stores and update them. It helps deliver an uninterrupted user experience and saves time. This feature in PWA keeps the users always having the latest version.

  • Push notifications

    One of the best benefits of having PWA is the push notification feature. It is used by businesses to send real-time updates to their users. With campaign notifications, it is easy to increase user retention. Options like relevant notifications and personalised content can boost user engagement and prove to be valuable to enhance revenue.

  • Enhanced Security

    Security is one of the crucial factors in any digital platform. Progressive web apps use HTTPS protocols to match user needs for security. In this, user data is protected and sensitive information is saved from malicious cyberattacks.

  • Easy installation

    No app store or third-party store is required for this installation. An individual can quickly and easily install PWA on their device without having to download anything. This streamlines the installation process even more. As a result, PWA will be able to reach more users.

  • Low storage space requirement

    PWA doesn't require installation and can make room on the device. Even without a high-end smartphone, users can take advantage of the app-like capabilities of these platforms. It is a fantastic choice for luring new clients who own smartphones by requiring little storage space.

  • Cost-effective

    PWA development is more affordable and quicker than other options. It offers app features on a web platform. When saving money, users can provide an experience that is similar to that of an app. The fact that it uses web technologies, which the majority of developers are already familiar with, eliminates the need to design distinct versions of the app for other platforms.

  • Low data consumption

    PWA has comparatively a smaller size and can load content faster for a better user experience, even on slow internet connections. It leads to low data consumption with a hassle-free user experience. It is an ideal option for users with limited data plans or living in areas with slow internet connections.

Implementation strategies of progressive web apps

You require a PWA implementation strategy if you want to outperform your competitors. Here is a step-by-step process:

  • Using a responsive design

    The use of a responsive design is necessary if you plan to create a progressive online application. It may provide a top-notch user experience and a distinctive presence for the website.

  • Implementing offline functionality

    PWAs are known for offline functionality, which is the best thing a business can offer for all-time availability. Adding it to your website can enhance content delivery.

  • Making the PWA installable

    With the correct fields and secure HTTPS domain, you can use PWAs for every device. An icon is added to represent the app on the user's device it can be easily installed.

  • Adding push notification

    With the push notification feature, you can attract more users with products and services. After creating your push notification with the help of a service worker, you need to send requests for user permissions. With the help of a third party or package, you can add a push notification feature.

  • Caching implementation

    PWAs can store data on user devices and deliver an exceptional experience to users with instant content availability. With the help of cache storage APIs, these apps can save the data on the devices helping with content without an active internet connection.

  • Compressing resources

    To deliver the best navigation with the lightweight web app, compression of data and resources are used. It can reduce total network bytes to improve the performance of the progressive web app. It also includes optimising images and videos for smooth delivery even on slow internet connections.

  • Auditing tools

    It is a very important part of implementing the PWA functionality without any potential issues. There are many tools available for checking the performance of the web app. You can choose open-source automated tools to improve the overall quality of progressive web apps.

  • Testing on various devices

    Testing ensures that the web app works efficiently with optimal performance on every device. While functionalities can vary for every user device, it is crucial to have a web app that works the same on every device or operating system.

  • Debugging

    This process is needed as it can enhance website performance by a margin. Before launching a PWA, it needs to be error-free and checking bugs and eliminating them is essential. It can offer the best user experience with no downtime.

Get web apps for your business

PWAs are transforming the way businesses interact with customers. It gives a fast response and takes up minimum device storage. Without any need for app installation, users can get all the needed features with progressive web apps. Many eCommerce stores are using this technology to deliver a quality user experience.

If you want to deliver a better user experience and reach more users without investing heavily in app development, there is no better choice than going for web apps. With responsive and interactive web designs, grow in a cutthroat competitive market by utilising progressive web apps.

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