Exploring the Best Salesforce Alternatives for Small Businesses


Salesforce is one of the most popular and feature-packed CRM (customer relationship management) tools. Many businesses use it for lead management, workflow automation, and getting cutting-edge AI insights. 

However, there are some instances where it could be a bit tricky to handle and quite expensive at the same time. There are times when Salesforce can be challenging to handle, and it is quite costly as well. However, many affordable and easy to use CRM options are available in today's competitive business industry.

What Features Should You Consider In A Salesforce Alternative?

You should choose a CRM based on your business needs. A CRM with a strong dashboard and quality features can help increase revenue and improve business performance.

It should integrate well with third-party software and come with scalability, as you might need that in future with business growth.

Additionally, you should consider these factors to choose CRM alternatives to salesforce:

Reporting and Analytics

If you are looking for a Salesforce alternative, you should check if it comes with detailed analytics, and consider it after checking the essential features. Salesforce reports are complex, and you should choose a solution based on the simplicity of the analytics.

Customised CRM

Effective sales management requires customisation, but there are several drawbacks to using Salesforce for this purpose. Compared to other platforms, there are fewer customization options available, and their customisation tool kits can be a little challenging to utilise. Furthermore, further customisation is extremely pricey.

Customer Support

Customer support is essential for increasing the retention rate on a business platform. If a CRM has an effective support ecosystem, it can be used by businesses to use every feature and increase revenue. You should choose a CRM that comes with support that is not price heavy.

Top 5 Salesforce Alternatives for CRM

Here are some of the top alternatives to Salesforce CRM you should consider:

Zoho CRM

This Salesforce CRM alternative is incredibly user-friendly, automates time-consuming manual tasks and places the focus of everything you do squarely on your customers. It enhances the buyer's journey and provides exceptional customer experiences. Zoho updates the contact's chronology with every interaction you have with them.

It also improves team collaboration; you can ask questions and share reports with a strong dashboard. With Zoho CRM, you can send deal-related updates to keep everyone informed. Zoho provides a tool to host video conferences, webinars, and other online gatherings and dialogues directly from the CRM.

You can also be notified whenever a target market member interacts with your company, allowing you to connect with leads who have previously shown interest. It can increase the overall conversion on your platform.

HubSpot CRM

One of the best alternatives for Salesforce CRM is HubSpot. It comes with the Marketing Hub, Sales Hub, Service Hub, etc. It has many integrations to streamline business processes like sales, customer support, and marketing. 

It also assists you in aligning your internal teams, obtaining insightful data, and reporting on growth opportunities. It is the best platform for your business, with various plans.

The CRM is really simple to use and automates processes like real-time data synchronisation and data updation. It can help you give your customers the best journey with the purchase and improve overall communication. HubSpot syncs every interaction you have with a contact to that contact's timeline.

Pipedrive CRM

If you want a CRM that appropriately manages the sales of Pipedrive, you can use Pipedrive's CRM capabilities. It can organise your deals in pipelines and then customise those sales pipelines so they're tailored to your unique sales cycle.

With this, there are also deal pipeline collaboration features such as easy-to-make, shareable pipeline goals and reports. You can easily integrate any function to improve the platform's flexibility, which is compatible with over 200 integrations.

It is a great CRM to synchronise your emails and handle effective communication between your team and lead. You can record every data with this and make strategies to make your business big.

Zendesk Sell

Zendesk is undeniably best for its customer service tool; it also provides a sales-focused CRM designed to increase efficiency and automate sales processes. It is a great choice for small-scale businesses as it can create customised pipelines for your organisation to gain visibility into your sales process.

You should consider this in place of Salesforce; if your businesses want to align sales and customer service teams, consider Zendesk Sell. This enables teamwork for your staff while providing a smooth consumer experience.

It makes communication easy. For instance, a support representative can transfer a conversation to a sales representative from within Zendesk. You can increase your business efficiency and productivity with this.


It is also a great choice if you are considering a platform as an alternative to Salesforce CRM. Freshworks can manage pipelines, tasks, and bids using Freshworks CRM. It comes with many features like collaboration capabilities and contract management solutions.

These features simplify teamwork, marketing and sales alignment, and corporate communication. With Freshworks AI-powered capabilities, business processes can be automated.

Additionally, lead insights enable you to assess the amount of engagement of particular contacts and learn more about their interests to customise your sales pitches and interactions to their requirements more precisely. Lead scoring is easy, and your business can communicate with leads over the phone and email without ever leaving the CRM because of built-in features.

Ultise CRM for your Business

You can choose any of these alternatives if you think Salesforce pricing is not ideal for your business. These alternatives come with most of the quality features at a price that every business can afford. 

You can also ask for expert assistance to provide you with CRM solutions specifically designed for your business, no matter how big or small your business is.

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