Best Salesforce Integrations For Businesses in 2024


Currently, Many businesses across different industries leverage various technologies to optimise their operations and expand their reach. Likewise, many companies prefer different integrations, and Salesforce is amongst one of the most popular integration options for managing business operations.

In 2021, Salesforce reported an annual revenue of approximately USD 21.25 billion. This underscores the platform's significance as a powerful tool equipped with multiple modules and features that enhance customer outreach, drive conversions, and fuel profit growth.

Furthermore, there is a wide array of Salesforce integrations available to companies, enabling them to enhance their sales, customer service, and marketing efforts. Statistically, over 150,000 companies utilise Salesforce integration to improve their B2B processes.

Below, we will learn more about the salesforce integrations for business, helping you understand which ones best suit your specific requirements.

What is a Salesforce Integration?

Salesforce integration is when you combine the data and features of Salesforce with another app so your team can use both platforms together. It's like combining two tools into one, making it easier for your team to work.

Salesforce users often face the challenge of managing multiple platforms. However, Salesforce integrators simplify this process, allowing users to conveniently access all necessary information in one place. This not only saves time but also minimises the risk of errors.

For example, if you integrate Salesforce with PayPal, you can use Salesforce to process payments. Similarly, integrating Salesforce with Twilio helps streamline communication with clients.

In simple terms, Salesforce integration makes life easier for users by bringing together the best features of different platforms in one convenient place.

Why Should a Business Consider Salesforce Integration?

Salesforce is a robust platform that helps businesses align with customer needs and craft personalised experiences. However, when customers want to connect Salesforce with other applications to satisfy their needs, they may find themselves in a challenging situation. This is where Salesforce integration comes into play. The Salesforce Platform can be easily integrated with a wide range of third-party applications, enabling businesses to improve their processes and deliver positive customer experiences.

To ensure successful integration, several essential components are required: the Salesforce platform itself, integration APIs, and third-party applications. Integrating Salesforce with your business can provide many benefits when these elements are in place:

1. Access data from different sources

Salesforce is adept at bringing together data from various systems, allowing businesses to build a comprehensive view of their customers. With powerful APIs and integration tools, accessing data from multiple sources becomes effortless.

2. Automate workflows

Integrating Salesforce with other applications enables businesses to automate workflows, eliminating the need for manual intervention in repetitive tasks. This automation not only saves time but also reduces errors, leading to smoother operations.

3. Improved productivity

By integrating Salesforce, businesses can eliminate manual data entry and errors associated with manual processes. With accurate data readily available, teams can work more efficiently, ultimately boosting productivity across the organisation.

4. Make effective decisions

Accurate data is crucial for effective decision-making. Salesforce integration provides businesses with a clear and comprehensive view of their data, enabling them to make informed decisions based on insights into customer behaviour and business activities.

What are Top Salesforce Integrations for Businesses?

Here, we have compiled a Salesforce integrations list that every business should consider:

1. Slack

Slack is a digital communication platform specifically designed for business collaboration. This can be used for internal and external systems communication and is free to use (up until a certain point). It is designed to support the way people naturally work together, so you can collaborate with people online as efficiently as you do personally.

How does Slack integrate with Salesforce?

With Slack's integration with Salesforce, you can quickly share important Salesforce info like records, leads, and opportunities right in your Slack chats or channels. This means you can easily keep everyone in the loop without having to jump back and forth between different apps.

2. Hubspot

HubSpot is a cloud-based CRM (Customer Relationship Management) system that helps your team coordinate sales and marketing efforts, improve sales, maximise ROI (Return on Investment), and refine your marketing strategies. They even offer excellent training through their HubSpot Academy, where you can learn everything about using HubSpot and even pick up other valuable skills. HubSpot is known for its dynamic platform and exceptional service.

How HubSpot Integrates With Salesforce?

You can connect HubSpot with Salesforce to create a link between your marketing and customer data. This integration allows you to share information between HubSpot and Salesforce easily. Hubspot specialists also help manage and coordinate tasks between your sales and marketing teams, making collaboration smoother and more efficient.

3. MailChimp

Mailchimp is a platform for marketing automation and email marketing. It helps businesses automate their sales process and manage marketing communications and email campaigns efficiently. Mailchimp offers advanced features for creating detailed campaigns and analysing data, yet it's user-friendly enough for non-technical teams to use comfortably.

How does Mailchimp integrate with Salesforce?

Mailchimp integrates with Salesforce to synchronise subscribers and leads between the two platforms. This integration allows you to manage contacts, monitor campaign performance, and more directly within Salesforce. As a result, your sales representatives gain better insights into how leads are interacting with marketing efforts.

4. Cognism

Cognism is a leading platform for sales prospecting across EMEA, NAM, and APAC markets. It empowers Sales Development Representatives (SDRs) to create targeted lists and transfer them to their CRM or engagement tools. Additionally, it helps prioritise opportunities by offering intent data.

How does Cognism integrate with Salesforce?

Cognism offers a two-way integration with Salesforce, enabling efficient data exchange between the two platforms. Users can export contacts in bulk from the Cognism Web App to Salesforce and import Salesforce data into Cognism. This integration streamlines the process of identifying prospects already existing in Salesforce and accelerates the generation of lead and account lists in target verticals.

5. LinkedIn

LinkedIn is the world's largest professional network, accessible to anyone who signs up. It offers a platform for professionals to connect, seek job opportunities, stay updated with industry news, and network with potential employers or clients. A LinkedIn profile serves as a virtual resume, allowing users to showcase their job history, skills, and portfolio.

How LinkedIn Integrates With Salesforce?

The LinkedIn-Salesforce integration enables users to effectively target and engage with their ideal customers while saving time. Integration can be achieved through native integrations or APIs provided by LinkedIn and Salesforce. Additionally, third-party integration platforms like Zapier and Workato offer integration solutions for linking LinkedIn with Salesforce, enhancing productivity, and streamlining workflows.

6. Dropbox

Dropbox is a file hosting service that enables users to store and synchronise documents for collaborative work. Security is paramount when it comes to file storage, and Dropbox ensures the safety of files while allowing accessibility from any device. Additionally, Dropbox offers features for task management, tracking file updates, and facilitating communication within teams and external services.

How Dropbox Integrates With Salesforce?

The Dropbox Salesforce integration allows salespeople to access documents stored on Dropbox without switching between apps. This integration eliminates the need for extensive email exchanges among sales personnel. Dropbox ensures that teams collaborate on the latest file versions and tracks file views, helping in customer follow-ups.

7. Gong

Gong is a robust sales intelligence and engagement platform that empowers companies to close deals more efficiently. It automatically captures and analyses customer interactions across various channels, including phone calls, emails, chat, social media, and meetings. This provides sales representatives with valuable insights to enhance their performance, identify successful strategies, and drive revenue growth.

How does Gong integrate with Salesforce?

The integration between Gong and Salesforce allows companies to establish a centralised repository of customer interactions. This repository is accessible to all team members, serving as a valuable resource for insights and intelligence. By consolidating customer interactions within Salesforce, Gong enhances its intelligence capabilities, providing sales teams with actionable insights to improve their performance and drive better outcomes.

8. Woopra

Woopra is an analytics platform that leverages real-time and historical data to gain valuable insights into customer interactions and behaviour. The platform is specifically catered to helping organisations improve their customer life-cycle. With Woopra, businesses can easily understand and improve customer journeys to boost their conversion rates.

How Woopra Integrates With Salesforce?

The Woopra-Salesforce integration offers a solution for enhancing sales analytics with precise data from Salesforce. By utilising Woopra's Data Loader connection, businesses can efficiently analyse customer journeys by importing historical data from Salesforce. This integration ensures that companies have access to more comprehensive and enhanced data within Salesforce, including Woopra's behavioural insights, thereby facilitating informed decision-making and improved customer engagement.

9. Talkdesk

Talkdesk is a cloud-based contact centre and AI software provider that specialises in optimising customer service processes. Leveraging advanced AI capabilities, Talkdesk lightens the workload for customer service representatives by automating responses to customer inquiries. The AI is personalised and intelligent, capable of predicting and addressing customer issues using sophisticated logic.

How does TalkDesk integrate with Salesforce?

The integration of Talkdesk with Salesforce enhances the customer service experience by integrating an AI-powered contact centre into the Salesforce platform. This integration allows businesses to provide exceptional customer service directly from Salesforce. Key features of the Salesforce-Talkdesk integration include:

  • Integrated voice and messaging channels.
  • Caller ID functionality.
  • Intuitive routing that efficiently connects customers with the appropriate department or representative.

10. Calendly

Calendly is a great scheduling SaaS for working professionals. Actually, this is how meeting planning will go forward. Calendly allows you to set up your basic availability choices and then leave it to handle the rest. No more exchanging emails to arrange a time to meet.

How does Calendly integrate with Salesforce?

You can instantly create Salesforce records when a customer books an appointment with Calendly due to its interface with Salesforce. There is no need for manual entry. You will have total transparency and control over both apps due to Calendly's Salesforce connectivity. This is critical for any business that uses Calendly at the moment.

Make Most of Your Salesforce Integrations by Choosing TeamInIndia

The modern buyer is altering how they shop, and businesses must adapt to this new method of managing business.

With buyers utilising various channels and seeking personalised interactions, businesses must adjust their approach to engagement and sales processes accordingly. B2B interactions are evolving, and the way businesses connect with potential customers needs to grow as well.

That's where TeamInIndia comes in.

With Salesforce integration, you can double your conversions and streamline your B2B sales processes. Our solution empowers your team to prospect, schedule, and facilitate meetings directly within Salesforce, enhancing efficiency and effectiveness.

Are you curious about the opportunities that Salesforce integration can unlock for your business? Let's connect! Our team of Salesforce experts is ready to assist you.

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